Friday, April 26th, 2013
Room 204 of the Distance Learning Center Wing of the Urban Center on the Portland State University campus
Speaker: Jennifer Dill, Professor of Urban Studies and Planning, Portland State University
Topic: Four Types of Cyclists: What do we know and how can it help?
Labeling or categorizing cyclists has been occurring for over a century for a variety of purposes. This research aimed to examine a typology developed by the City of Portland that includes four categories: Strong and the Fearless, Enthused and Confident, Interested but Concerned, and No Way No How. Unlike several other typologies, this widely referenced typology is intended to apply to all adults, regardless of their current cycling behavior. Our analysis used a random phone survey (n=908) of adults in the Portland, Oregon, region. This seminar will present the findings of that work, focusing on differences between the four types and a better understanding the market for increasing cycling for transportation. We will examine the role of demographics, such as gender and age, as well as attitudes and perceptions, in predicting behavior.
Jennifer Dill is a Professor of Urban Studies and Planning, as well as the Director of the Oregon Transportation Research & Education Consortium (OTREC) at Portland State University. She teaches courses in transportation policy and planning methods. Jennifer's research interests are on the interactions of transportation planning, travel behavior, health, the environment, and land use, as well as transportation finance. Prior to entering academia, Jennifer worked as an environmental and transportation planner.